Privacy policy

Last Updated: May 10, 2026

1. Introduction and Scope

This Privacy Policy describes how Thirty Percent ("we," "us," or "our") collects, uses, and discloses your personal information when you visit 30percentrule.com (the "Site") or use our services. By using our Site, you agree to the terms of this policy.

2. Categories of Information We Collect

In the past 12 months, we have collected the following categories of personal information:

  • Identifiers: Name, email address, postal address, phone number, unique personal identifier, and Internet Protocol (IP) address.
  • Commercial Information: Records of services purchased, obtained, or considered, and other purchasing or consuming histories.
  • Internet or Other Electronic Network Activity: Browsing history, search history, and information regarding your interaction with our Site or advertisements.
  • Professional or Employment-Related Information: If you apply for a position or submit a resume.
  • Sensitive Personal Information: Account log-in credentials (usernames and passwords).

3. Sources of Information

We collect information from the following sources:

  • Directly from you:When you fill out forms, subscribe to our services, or contact us.
  • Automated Technologies:Through cookies, web beacons, and log files as you navigate the Site.
  • Third Parties:Social media platforms and advertising partners.

4. How We Use Your Information

We use your information for business purposes, including:

  • Providing and personalizing our hospitality training and leadership development services.
  • Communicating with you via email or SMS regarding updates and promotions.

https://oag.ca.gov/privacy/ccpa

  • Detecting and preventing security incidents or fraudulent activity.
  • Complying with legal and regulatory obligations.

Section 4a. Business Transfers and Change of Control

In the event that Thirty Percent undergoes a business transition, such as a merger, acquisition by another company, sale of all or a portion of its assets, or other change of control, your personal information will likely be among the assets transferred. By using the Site and providing your information, you acknowledge and agree that we may disclose and transfer your personal information to the successor entity, provided that the successor entity agrees to handle your information in a manner consistent with this Privacy Policy. We will notify you of any such change in ownership or control of your personal information via a prominent notice on our Site.

5. SMS and Text Messaging Privacy

If you opt-in to receive SMS/text messages from us:

  • Sharing:No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. This excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
  • Choices:You can opt-out at any time by replying "STOP" to any message. For assistance, reply "HELP." Message and data rates may apply.

6. Data Retention

We retain your personal information only for as long as is reasonably necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

6a. Legal Bases for Processing (EEA/UK/Brazil)

If you are located in the European Economic Area (EEA), United Kingdom, or Brazil, we process your personal data under the following legal bases:

  • Consent:When you opt-in to our marketing or use non-essential cookies.
  • Contractual Necessity:To provide the hospitality training and services you have purchased.
  • Legitimate Interests: For website security, fraud prevention, and improving our internal training materials, provided these do not override your fundamental rights.
  • Legal Obligation: When we must comply with tax or regulatory laws.

https://www.bandwidth.com/blog/review-the-2023-carrier-requirements-for-10dlc-and-toll-free-sms/ https://www.ftc.gov/business-guidance/privacy-security/data-security https://ico.org.uk/ https://lgpd-brazil.info/ https://www.priv.gc.ca/en/

6b. International Data Transfers

Thirty Percent is based in the United States. If you are accessing the Site from outside the U.S., your information will be transferred to and processed in the United States. We use Standard Contractual Clauses (SCCs) and other approved mechanisms to ensure that your data receives the same level of protection as it would in your home country.

7. Your Privacy Rights (California & Other States)

Depending on your residency, you may have the following rights:

  • Right to Know/Access:Request a copy of the specific pieces of personal information we have collected about you.
  • Right to Delete:Request that we delete your personal information, subject to certain legal exceptions.
  • Right to Correct: Request the correction of inaccurate personal information.
  • Right to Opt-Out of Sale or Sharing:We do not "sell" your data for money, but we may "share" it for cross-context behavioral advertising. You may opt-out of such sharing. Once you submit an opt-out request, we will provide a confirmation that the request has been honored.
  • Right to Limit Use of Sensitive Info:Request that we limit the use of sensitive information (like login details) to only what is necessary.
  • Global Privacy Control (GPC):Our Site honors GPC signals, which allow you to opt-out of tracking via your browser settings.
  • Enhanced US Rights: In accordance with 2026 state laws, you may request access to information collected about you dating back to January 1, 2022. We provide confirmation for all honored opt-out requests, including those received via Global Privacy Control (GPC) signals.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.

9. Accessibility for Users with Disabilities

We are committed to ensuring that our Privacy Policy and website are accessible to all individuals, including those with visual, hearing, or cognitive impairments.

  • Alternative Formats:If you are having trouble accessing this policy, you may request it in an alternative format (such as large print, audio, or a plain-text document) by contacting us at connect@30percentrule.com.
  • Standards:We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA.
  • Feedback: We welcome feedback on how we can improve the accessibility of our legal disclosures for the disabled community.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page with a revised "Last Updated" date.

11. Contact Us

To exercise your rights or ask questions, please contact our Privacy Officer, George Thomas at:

Email: connect@30percentrule.com
Company Address: 431 Enclave Cir, Costa Mesa, CA 92626