The mind behind Start With Why, one of the most-watched TED talks ever, and author of The Infinite Game. Learn how great leaders inspire people to do their best work.
Make hospitality permanent by operating your business the new way: developing training, systems, and leadership through the Thirty Percent Protocol.
Rewiring Leadership Workbook
(Normally $998, yours free for being at the event).
Download the workbookWatch the presentation in full
Your exclusive first access
You were in the room. You’re first in line for Rewiring Hospitality Live.
Rewiring Hospitality Live. April 5–6, 2027. Los Angeles.
You get first access, at half price, before general admission steps up.
The Trainers
Co-owned Eleven Madison Park when it was ranked the best restaurant in the world. Author of Unreasonable Hospitality. Learn the standard behind it.
Food Network host since 1996. The chef behind Wayfare Tavern and Miller & Lux, and author of 17 cookbooks. Learn back of house from him.
Learn the systems behind 400+ scaled businesses. Founder of Thirty Percent, author of The Hospitality Handbook, featured in Forbes.
General admission
$998
$1,998Save $1,000 · 50% off
Yours because you were at the event.
- Members-only community app, with video training on demand
- 4 pre-event calls
- Catering across both days
100 of 100 tickets left at this price
When they’re gone, they’re gone. After that, general admission steps up to $1,200, then $1,500, then $1,998.
Early bird · Limited to 25 seats
Inner Circle
$4,000$5,000Save $1,000
25 of 25 seats left
Includes
- Everything in VIP
- Meet and greet with Will, Preston and Tyler
- Front-row reserved seats
- Private lunch on Day 1 with Preston and his team
- Full event live recordings, available for 1 year, for the team who couldn't be there and missed the energy, take it all back to them.
- 2 pre-event prep calls
- 2 post-event implementation calls
- Networking access with you and your team, including green room access where speakers might be around
- Access to Preston's new (unreleased) leadership book
Early bird · Limited seats
VIP
$2,200$3,000Save $800
198 of 200 seats left
Includes
- Members-only community app, with video training on demand
- 4 pre-event calls
- Meet and greet with Preston and Tyler
- 4 LIVE leadership training calls with Preston, pre-event
- VIP lounge, skip the line, early entry, reserved seating block
- Cocktail hour
Early bird · Limited to 100 tickets
General Admission
$998$1,998Save $1,000
100 of 100 seats left
Includes
- Members-only community app, with video training on demand
- 4 pre-event calls
- Thoughtfully catered across both days
For teams of 8 or more
Team Pass
Custom
Best for teams of 8 or more
Includes
- Members-only community app, with video training on demand
- 4 pre-event calls
- Whole team gets VIP skip-the-line entry
- Team meet and greet included
Want Preston and his team to build your training systems and leadership, like they’ve done for 500+ businesses?
Learn moreThe team
The people who’ll be in your restaurant.
Operators, trainers and developers. Tap anyone to read more.
- COO, he brings over two decades of hospitality and F&B leadership across top hotel brands, full-service and QSR development, and Chick-fil-A operations, with deep experience in cross-cultural training, leadership development, and building high-performance, guest-focused restaurant cultures.
- VP of Ops, he brings 24 years of hospitality leadership experience, having run a $20M restaurant with 124 employees, worked with renowned brands like Newport Beach Country Club, Tommy Bahama, Hillstone, and Marriott, and is known for transforming businesses through culture-building, operational systems, and high-performing teams.
- Trainer, and hospitality strategist with a decade of experience building strong teams, refining operations, and elevating guest experience. She’s led programs for top brands like Disney and Lawry’s, opened high-volume restaurants, and developed training systems that drive performance. Known for blending structure with emotional intelligence, Tori helps turn good teams into great ones by simplifying complexity and creating cultures that deliver.
- Our digital operations developer with a decade of experience improving organizational workflows for startups, nonprofits, agencies, and creatives, combining behavior design, executive function principles, and no-code systems to help teams optimize productivity, systematize processes, and reduce operational inefficiencies, supported by his background with a master’s in education administration.
- Trainer, and is a hospitality operations leader with 25+ years of experience spanning training, systems, and team development. He’s held leadership roles at The Capital Grille, Del Frisco’s, and Reach Hospitality, where he built enterprise training programs, launched new units, and led large-scale operational rollouts. Known for building scalable systems and strong cultures, Kenneth helps restaurants grow by empowering managers and driving consistency across every guest touchpoint.
- Director of L&D, brings 18 years of food and beverage experience to the Thirty Percent, designing high-level training systems shaped by his background as Head of training at Blue Bottle Coffee, his driven leadership approach, and certifications in DiSC, InsideOut Coaching, and Gallup StrengthsFinder, all focused on elevating service, empowering teams, and driving organizational growth.
- Our versatile Production Manager with over a decade of experience creating television, promotional, and commercial content for brands like Sony, HBO, and Fox, bringing a strong end-to-end understanding of production, advanced training in film and business law, and a deep passion for storytelling to every project.
- High-Level Operations Development, brings over two decades of restaurant and hospitality leadership, spanning roles from Restaurant Manager to Regional Manager, where he has scaled emerging brands, grown multimillion-dollar operations, turned underperforming restaurants profitable, reduced turnover, optimized systems.
- Operations Efficiency Expert with 20 years of global hospitality experience, from coffee shops to Michelin-starred restaurants, using her sharp eye for time management, training, and operational flow to help teams unlock their potential, elevate guest experiences, and transform ideas into profitable, high-performing businesses.
- Learning & Development Specialist with over a decade of experience across luxury resorts, such as Montage, boutique service, and café environments, blending Forbes 5-Star training standards with deep expertise in onboarding design, team development, and culture-driven operations to help hospitality teams turn brand values into consistent, elevated service.