Preston Lee
Preston LeeCEO, Thirty Percent
Community
Pro

Thirty Percent Community Pro builds your training, systems, and leadership to keep your guests coming back and your revenue growing.

Combine Preston’s clear, repeatable framework with coaching from his team: high-level executives from The Ritz-Carlton, Montage, Chick-fil-A, Hillstone, Disney & Sam Fox.

(A) Training modules32
(B) Months of executive coaching12
(C) Coaching callsWeekly
(02) WatchThe blueprint, explained by Preston
Fig. 01 — Program overview06:05
(03) The ideaBetter-developed people. A more consistent business.
  1. 01Develop your people.
  2. 02Make hospitality consistent.
  3. 03Build for repeat business.
(04) Start at the sourceThe problem

Your standards shouldn’t depend on you being in the building.

Already running a strong business? Build the training that helps your people carry it forward. You’ve built a business people already choose. But the way you train still depends on what you or a few experienced people know. Passing on that standard gets harder as your team grows.
  1. 01Your best operators haven’t learned how to train.
  2. 02Training changes with the person teaching it.
  3. 03Written standards aren’t part of the daily routine.

Community Pro gives you the frameworks to turn that knowledge into repeatable training, with leadership development and coaching to help your team keep using it.

(05) What’s insideThe blueprint. The tools. The people.

Build it with people who know the business.

01Training
32

32 training modules.

The Thirty Percent Protocol Video Series walks you through building your training, systems, and leadership. Work through the 32 modules at your pace and bring your leaders into the process.

Build consistent, role-by-role training so every hire learns the same standard.

02Coaching
12

12 months of executive coaching.

Reach Preston and his team through the platform. Ask questions and receive feedback from experts with experience across restaurants, hotels, cafes, and quick service.

Join weekly coaching calls with Preston’s team: high-level executives from The Ritz-Carlton, Montage, Chick-fil-A, Hillstone, & Disney. And of course, your 12 months also include one call a month with Preston himself.

Strengthen your managers’ ability to train, lead, and hold your team to the standard.

03Experts
2

Direct access to financial and training experts.

Work directly with our financial expert to understand your P&L, identify costs that are eating into profit, and make more informed operating decisions.

Ask our training developer how to turn your standards into role-specific education guides and repeatable training plans.

Improve your margins and training consistency with guidance specific to your operation.

04Tools
AI

AI tools to help build your materials.

Learn how to use AI to help develop your training, systems, and leadership materials, with the frameworks to guide what you create.

Create role-specific training guides and daily checklists faster, so your team can put clear standards into practice.

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(06) The work that changes the businessSix builds

Build it once.Lead with it every day.

Build repeatable training, systems, and leadership practices that help your team deliver excellence every day, even when owners and managers aren’t there. Here’s what we’ll build.

Training with a clear standard

A repeatable training plan.

A consistent start for every hire.

When training depends on who’s working, every new hire learns a different version. Use Preston’s frameworks to build role-by-role education guides and daily training road maps, so your people have a clear path to your standard.

  • Position-specific education guides
  • Daily training road maps
  • Menu education and testing, where relevant

Trainers who know how to teach

Your strongest operators.

Equipped to develop others.

Your best people know how to do the job. Give them a clear way to teach it. Learn to build a train-the-trainer process that helps experienced team members pass on what they know with greater consistency.

  • A train-the-trainer protocol
  • A repeatable approach to team development
  • A shared framework for your trainers

Leaders who carry the standard

Clear ownership.

Less coming back to you.

Build a leadership team that can set expectations, develop people, and follow through without you repeating every instruction. Use clear roles and accountability metrics to define what each leader owns and how to review progress.

  • Leadership development protocols
  • Role clarity and shared expectations
  • Accountability metrics to guide follow-through

Systems that stay in use

Clear processes.

Built into the daily routine.

Turn the standards in your head into processes your team can follow. Learn to assign ownership, reinforce the work in pre-shifts, and review accountability metrics, so the systems you build become part of how you operate.

  • A framework for building and managing systems
  • AI tools to help develop your materials
  • Pre-shift training and implementation guidance

Hospitality worth coming back for

Thoughtful, consistent experiences.

Give your guests something they’ll always come back for.

Great hospitality shouldn’t depend on a few exceptional people. Teach your team how to connect with guests, bring energy to each shift, and recommend with confidence. Build the everyday habits behind an experience worth repeating.

  • Hospitality training and culture activation
  • Pre-shifts that set the tone
  • Passion selling and upselling tools

A clearer view of profitability

Understand your numbers.

Make more informed decisions.

Connect the way your business runs to the numbers behind it. Work through P&L optimization training to better understand your operation and identify opportunities to improve, whether you’re strengthening one location or preparing for the next.

  • P&L optimization training
  • A focus on revenue and profitability
  • A more complete view of your business

Start with the area your business needs most. Build with your leadership team, then bring your implementation questions to weekly coaching as you put the work into practice.

(07) Made for the work, not the shelfHow it works

Learn it. Build it.Lead with it.

Your leaders own the daily follow-through. Our team helps you work through the questions that come up as you put the frameworks into practice.

01 / Build the standard

Make the process clear.

Choose one training priority. Use the modules and tools to define what good looks like, build the process, and assign a leader to own it.

02 / Reinforce it daily

Give your leaders a daily role.

Have that leader teach the process and reinforce it in pre-shifts. Review how the team applies it, using accountability metrics to spot where more coaching is needed.

03 / Review and refine

Work through roadblocks in weekly coaching.

Bring your implementation questions to weekly calls with Preston’s executive team and your monthly call with Preston. Use their guidance to refine your approach, then have your leaders review progress back in the business.

(08) The business case for developing your peopleResearch

Don’t ignore the results.

Gallup’s research connects stronger employee engagement with better business performance. Here are three of the differences it found.

10%Higher customer loyalty and engagement
18%Higher sales productivity
21%Lower employee turnover*

Median differences between teams in the highest and lowest quarters of employee engagement. *The turnover figure covers organizations where annual turnover exceeds 40%. These are industry research findings, rather than results measured for Community Pro participants. Source: Gallup Q12 Meta-Analysis, 2024 ↗

(09) Your next stepBook a call

Build a stronger team.Give your business room to grow.

Tell us where your business is today and what you want to improve. Let’s see whether Community Pro is the right fit.

Book a callStart with a few quick questions about your operation.

Chef Tyler Florence · 30-Year Food Network Veteran

“Preston Lee is one of the brightest minds in the hospitality industry. If you want to experience a really high-level of hospitality and a really great training course, Preston’s your guy.”
(10) Real businesses. Real people. Real results.Voices

Hear it from the people who built it.

Tyler Florence

Renowned chef, television personality and Food Network host

“Preston Lee is one of the brightest minds in the hospitality industry. If you want to experience a really high-level of hospitality and a really great training course, Preston’s your guy.”
  1. 01Tyler FlorenceRenowned chef, television personality and Food Network host0:18
    • 30-year Food Network veteran
    • Founder of Miller & Lux and wayfare tavern
    • San Francisco Magazine’s 2024 Chef of the Year
    “Preston Lee is one of the brightest minds in the hospitality industry. If you want to experience a really high-level of hospitality and a really great training course, Preston’s your guy.”
  2. 02Eric AdjepongRenowned chef, television personality and author1:12
    • Food Network’s Top Chef finalist
    • Founder of Elmina, a top 10 D.C. restaurant
    • Author of Ghana to the World
    “Thirty Percent Rule by Preston right here... this guy has a formula like no other. When you’re hiring Preston, you know you are going for the best.”
  3. 03Marcello Di StefanoCEO of San Carlo Restaurant Group3:13
    • 39 Restaurants Across 10 Countries
    • 2026 Cateys Restaurateur of the Year Finalist
    • Increased annual revenue to nearly £80M
    • Improved staff training & buy-in
  4. 04Prue FreemanFounder of Daisy Green Collection0:47
    • Owner of 21-location hospitality group
    • #66 on The Sunday Times 100 Fastest-Growing Private Companies
    • Up +20% in restaurant sales
    • Improved restaurant training & staff buy-in
  5. 05Raul GonzalezOwner of Mariscos Choix2:53
    • Founder of 2 locations & opening a 3rd
    • Featured in top 10 mariscos spots in LA Times
    • reviews grew from 4.2 to 4.7 in both locations
    • Increased restaurants' sales by 15%
  6. 06DannyGM at The Mexican1:58
    • 2 Luxury Restaurant Locations in Dallas & Miami
    • Prix Versailles Winner, Best Restaurant in North America
    • 173+ new 5-star Google reviews
    • Increased restaurant sales & revenue
  7. 07Jason LinCEO of Lin's Restaurant Group8:47
    • 8 Restaurants across 7 distinct concepts
    • Launched 3 new restaurants in under 2 years
    • Increased restaurant sales & revenue
    • Improved guest retention rates
  8. 08Eric LeVineOwner of 317 Main Street1:09
    • Chef/Partner Across 6 Restaurants
    • Food Network's Chopped Champion, 2011
    • 600+ 5-Star Google Reviews
    • Improved restaurant training & staff buy-in
  9. 09Paul Jones NolanDirector at San Carlo Restaurants UK0:33
    • 25 UK & 39 worldwide restaurant locations
    • 2026 Best Restaurant Group, UK Enterprise Awards
    • Increased annual revenue to nearly £80M
    • Improved staff training & buy-in
  10. 10Miles KirbyCo-Founder of Caravan0:44
    • 11 locations across London & Manchester
    • 2025 R200 Best Value Restaurant Group finalist
    • 8.8% increase in annual revenue
    • Improved restaurant training & staff buy-in
  11. 11JessicaOrganizational Director at The Mexican1:34
    • 2 Luxury Restaurant Locations in Dallas & Miami
    • 2025 DFW Best Fine Dining Restaurant
    • Improved restaurant training & staff buy-in
    • Improved new guest acquisition & retention rates
  12. 12Paula HuntCFO of The Club at Admirals Cove0:29
    • 25+ Years of leadership at elite private clubs
    • #12 top country club in america • platinum clubs of the world
    • Increased F&B Revenue to over $10M Annually
    • Improved staff buy-in, especially in Gen Z
  13. 13Stephen HickeyChef/Owner & Partner of Sapphire Tampa2:14
    • 20+ Years in Restaurant Hospitality
    • OpenTable Diners' Choice: Best Ambiance in Tampa
    • "significant impact" in staff training & buy-in
    • Just opened with 4.8 stars across 470+ reviews
  14. 14Aaron LudwigCo-Founder of Jack Brown's Joint0:53
    • 21 active restaurant locations
    • Inc. 5000 Fastest-Growing Private Company
    • Increased to 4.6 avg across 29,000+ reviews
    • Improved hospitality systems & training
(11) Community ProThirty Percent

Your next chapter starts with your people.

Book a call

Let’s talk about your business.

Community Pro · Thirty PercentStaff who buy in. Guests who come back.