Seafood City

Seafood City

Seafood City

Challenge

Seafood City was a new launch in an ambitious hospitality group. They needed to beat aggressive sales targets and reduce the high turnover rates that are common with new restaurant openings and in their region.

Solution

1. Pre-Opening Preparation

  • Comprehensive Training Before Launch: All staff received detailed training on the menu, service standards, and operational systems before openingday. This ensured that the team was fully prepared to deliver a consistent guest experience from the start.
  • Leadership Development: Managers were trained to lead by example, ensuring they could provide guidance, support, and accountability during the high-pressure opening period.

2. Establishing Systems

  • Standard Operating Procedures (SOPs): Step-by-step processes were implemented for everything from table service to point-of-sale (POS) operations. This provided clarity and consistency for the entire team.
  • Guest Experience Focus: Systems were designed to prioritize hospitality, ensuring guests received seamless and memorable service.

3. Ongoing Support

  • Post-Launch Leadership Coaching: Managers were given ongoing coaching sessions to address challenges and maintain team morale, especially during the critical early months of the restaurant’s operation.
 

Results

  • Seafood City exceeded projected sales by 35% within 60 days.
  • They achieved a top 5 ranking on TripAdvisor for recommended restaurants in the UK, driven by exceptional reviews.

  • Remarkably, 70% of the original staff were still employed after six months, an impressive feat for a new restaurant.

By partnering with 30 Percent Rule, they exceeded sales targets, earned a top TripAdvisor ranking, and achieved impressive staff retention in a challenging market. If your restaurant is ready to achieve similar results, let 30 Percent Rule guide you with proven restaurant consulting strategies and expert support. Contact us today to take your business to the next level!

The 30 Percent Rule Team has collaborated with many restaurants, and you can check out our previous post on how our restaurant consultants helped Sip and Savor achieve their goals. You can also review our first case study on restaurant consulting to see how we helped Akiba achieve a significant ratings boost. If you want to see how we can help your restaurant achieve similar results, contact us now!